Combining Resources to Promote Tourism in New York
Wine Waters & Wonders of Upstate New York was formed by a group of tourism clients that Corporate Communications has worked with on past projects. The founders are a collection of destination hot spots working together to introduce a new way to promote a complete travel package for domestic and foreign travelers. Their team chose to work with us for our capabilities and expertise in the tourism industry to help them develop a digital marketing strategy. Our creative team developed a multi-lingual website, designed print ads and produced other marketing materials for the organization.
- Website
- Brand Identity
Destination Marketing Designed to Inspire Travel Across New York
The redesigned website is now filled with attractive imagery, has clear call-to-action links, streamlined navigation and is fully-responsive for all devices. The website is designed to inspire both travelers and travel agents to contact Wine Water & Wonders to get more information or sign-up for tours.
Showcasing New York State's Regional Assets
Wine Water & Wonders was formed to provide travelers with a curated collection of destinations that will help them find and create an adventure based on the type of experience and the specific regions they want to visit. The goal of this redesign was to ensure that the new website had the appropriate features and information necessary to guide them throughout New York State, from NYC to Niagara Falls.
Creating Brand Consistency
With our help organizing the assets and information from all of the partners and associate members, we were also able to design a new brochure for Wine Water & Wonders. We produced and printed their new brochure in four different languages. Now travel agents from overseas can provide their international travelers with the translated tour itinerary.
Ensuring the Content is Accessible to All
Not only was the website constructed properly to meet stated WCAG guidelines, we also recommend incorporating ongoing assistive technologies on the website for users who may find it helpful but do not have the technology already in place. The automated solution accessiBe was implemented to significantly reduce time and costs for maintaining ongoing compliance, making web accessibility achievable for this small organization.
