Market Research

Defining the Target

Market research allows us to identify and define your target audience based on your business's products and/or services. Instead of making assumptions about who you should be targeting, we will help to confirm and identify these groups based on demographics, interests and online behaviors.

Once target audiences and behaviors have been identified, we will use this information to guide our recommendations for a targeted marketing plan including brand enhancement, website updates and changes or additions in online marketing tactics for search, advertising and social media.