Building a Brand Identity for Companies with Multiple Brands
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Identification of Competitors
An in-depth analysis of your competition is one of the most important components of any comprehensive business plan. We will work with you through the competitive analysis process. Our goal is to help you identify your competition and evaluate their strengths and weaknesses to determine their objectives and strategies in your market segment.
Analysis of Competitive Strategies and Tactics
Once we determine who your competitors are, we will identify key terms they are using, marketing tactics they are implementing (social media usage, online advertising, etc.), incoming links and evaluation of content.
The information from the competitive analysis will be used for the development of a strategic plan. Our recommended tactics will focus on attracting attention to your business and help you find ways to stand out as a leader in your market.
