Webmercial marketing provides a unique and innovative way to quickly and effectively communicate your message to a targeted audience. Webmercials require a small commitment on the part of the viewer, but provide a powerful impact for the marketer. Designed to achieve the highest emotional impact possible, most webmercials include an interactive call-to-action at the end of the webmercial to 'strike' at the peek of the emotional connection.
Utilizing custom designs and engaging story lines, we develop award-winning webmercials by artistically employing a variety of media to quickly tell a story. Webmercials combine high quality photographs, engaging animated text, dynamic graphics and music or narration. Webmercials are an effective method to engage a viewer's emotions by creating an immediate connection. Applications for webmercials are endless. We have identified two primary markets finding great success with webmercials:
Not-for-profits find webmercials to be a highly effective means of appealing to potential donors. They're also effective when it comes to educating untapped membership communities. Some of the typical not for profit webmercial topics include:
- Annual Giving Campaign Webmercials
- Capital Campaign Webmercials
- Recruitment & Membership Webmercials
- Event Promotion Webmercials
Commercial organizations ranging from manufacturing companies to service providers are constantly implementing webmercials in a variety of applications. Found to be quick educational tools, webmercials are essential elements to a comprehensive marketing plan. Some of the typical commercial applications include:
- New Product Marketing Webmercials
- New Service Marketing Webmercials
- Competitive Advantage Webmercials
- Talent Recruitment Webmercials
- Company Messaging Webmercials
The added benefit to webmercial marketing is the wide variety of delivery methods.
Here are just a few of the marketing possibilities:
- Webmercials featured on USB Flash Drives
- Links to webmercials sent via e-mail marketing campaigns
- Webmercials integrated into an existing website
- CD Webmercial distribution
- Dynamic PowerPoint presentation introduction frame
- Looping webmercials displayed for trade shows, sales events, etc.
- Easily incorporated into viral email marketing
- Designed to allow viewer click-through rates to be easily tracked
- Customizable message to address multiple audiences with a single webmercial marketing campaign
Contact us today to speak with one of our webmercial marketing specialists and get your message seen quickly and effectively.