You’ve probably heard that you should be blogging and creating relevant content regularly, but it’s one of those things that is easy to forget when you have other priorities for your business. However, having an active blog with fresh, relevant content is one of the best things you can do for your business from a digital marketing perspective.
Here's why blogging is so important:
Improve Your Search Engine Rankings
Search engines love fresh, high-quality content. Every time you publish a new blog post, you're essentially giving search engines like Google new pages to index and rank for specific keywords and phrases. An active blog helps drive your site's relevancy and authority in your industry.
Drive More Traffic to Your Website
Each new blog is another opportunity for potential customers to find your website through search engines and social media. By consistently creating new content around topics your target audience cares about and searches for, you increase your chances of “showing up” in their search results and reaching new consumers.
Establish Yourself as an Industry Expert
A blog lets you showcase your knowledge and expertise around the products or services you offer. Over time, high-quality blog content helps establish you as a credible voice in your space. This credibility helps build trust with potential customers.
Generate New Leads
An effective blog post will include call-to-actions encouraging readers to take the next steps like signing up for your email list, requesting a consultation, downloading resources, etc. Each post is an opportunity to convert new consumers into leads.
Provide Value to Customers
A blog ensures you have a fresh supply of useful, educational content to share with your audience through email, social media, and your website. Frequently addressing common questions strengthens relationships and keeps your brand top-of-mind.
Fuel Other Marketing Channels
Great blog content can extend across other marketing channels as well - from social media posts and email newsletters to videos, webinars, and more. An archive of blog posts provides plenty of "fuel" to power an integrated, content-driven marketing strategy.
In addition to the benefits of blogging, there are significant SEO advantages to frequently updating your website with useful content. Some key ways consistent blogging helps improve your search engine performance:
- Regularly adding new content and topics gives you more opportunities to rank for target keywords
- Blogging helps you build more inbound links naturally over time as others find and share your content
- Sites with more pages of content tend to get higher rankings in search
- Continually updating content signals to search engines that your site is active
An active, well-executed blog can be a powerful asset for driving traffic, generating leads, establishing credibility, and significantly improving your overall SEO performance. If blogging isn't already a core part of your digital marketing strategy, it's time to make it a priority. Our digital marketing experts are here to help. Connect with one of our marketing specialists and start improving your search rankings today!