Backlinks are when a website links to content on your website. When a reputable website links to your content, it signals to search engines that your site provides valuable information to users, giving your site authority within your industry. High-quality backlinks can help your website rank better in search engines like Google and Bing, making it an important part of an SEO strategy.
Why Are Backlinks Important for SEO?
Besides helping to improve rank among search engines, backlinks serve other purposes:
1. Increase Website Traffic:
Backlinks from high-authority websites can help drive referral traffic to your site, bringing in potential customers who may be interested in your products or services.
2. Builds Credibility & Authority:
Search engines view backlinks from reputable websites as votes of confidence in your content. The more high-quality backlinks your site has, the more authoritative your site appears.
3. Faster Indexing:
Indexing new pages on a website can take a while. Search engines use links to discover new web pages. Having high-quality backlinks helps search engine bots crawl and index your website more efficiently.
How to Get High-Quality Backlinks
Earning backlinks can take time and effort, but these are some strategies that can help you get more high-quality backlinks to your website:
Create High-Quality, Shareable Content:
To get high-quality backlinks, you need high-quality content worth sharing. Publish valuable, shareable content that other websites want to link to.
Write Guest Blog Posts:
Guest blogs are when you write an article for a site that you want a backlink from and include your link in the blog post. It goes without saying, but your link should naturally fit in with the article to be a quality backlink.
Reach Out to Business Directories:
You can submit your website to reputable online business directories to try and earn a quality backlink.
Share on Social Media:
Post your blogs to social media channels and link back to your website. This won’t create a backlink on its own but if your content is shareable, other sites may share your content.
Look for Broken Links:
This can be tedious but if you notice a link isn’t working in an article related to your industry, reach out to the website owner letting them know the link doesn’t work. This is a good opportunity to see if the site owner will replace the broken link with a link to your website.
While backlinks aren’t everything when it comes to an overall SEO strategy, they are important to include in your efforts and can positively impact how your website ranks in search results. Reach out to a member of our marketing team, and let’s start optimizing your website for better search visibility today!