When it comes to your digital marketing efforts, a website can be the single most impactful piece – especially for tourism and/or destination-related industries.
What makes destination marketing from other industries is that you have to sell an experience, not a tangible product or thing. But that’s what makes it so fun.
When done effectively, a tourism and destination related website should set the stage for an amazing experience that promotes your destination and all of the unique, exciting experiences it offers.
Catch Their Eye
A tourism and destination website should be the perfect combination of resourceful and entertaining. That’s why graphics, photos and videos should be a prominent factor as it allows prospective visitors a sneak peek into your destination and all you have to offer.
Video content in particular dominates digital content and is quickly becoming the future of all content marketing. That’s because videos are just as naturally engaging, enticing and eye-catching as they are informative – and this is the perfect recipe for a successful tourism marketing campaign.
In fact, visual content is processed 60,000 times faster than text, which gives your business the opportunity to paint a picture for your audience much faster and more effectively. Not to mention, 65 percent of people are visual learners which means that their main takeaway from your website will be whatever videos, photos, infographics and visuals you display.
Hey – they say a picture’s worth a thousand words, don’t they?
But Visuals Will Only Take You Halfway…
An effective tourism and destination website should be a go-to resource for your consumers. By offering valuable information about your destination to potential visitors you can describe what makes you different, what you can offer and why people should come and visit you.
Website content that persuades and engages people will become a powerful resource for consumers, encouraging them to revisit.
The content you develop on your website should encourage visitors to see your destination for themselves. Sell your unique experience by including a lot of ideas for fun things to do, places to see, upcoming events and other important information that you believe makes your destination unique.
Give Them What They Want
Developing a tourism marketing website will end up being your most important marketing initiative. Focus your efforts around your audiences’ wants and needs and offer them the type of information that they’ll find especially valuable. People visiting your destination will have plenty of questions they’ll want answered before visiting, so give them what they’re looking for.